Network Marketing - The Business

If you are considering starting a home-based business, the Wellness Industry proves to be a perfect choice because of 2 reasons. Firstly, most companies involved in marketing health and wellness products today are adopting the direct-selling model. This is perfect for the home-business owner as it requires only a small amount of capital to begin with. It also allows flexibility of time and distributors do not need to carry stock and inventory.

Secondly, it provides recurring residual income. This separates the network-marketer from the internet-marketer who typically markets a digital product online, for example. While the digital product provides a one-time profit, the wellness product, for example, provides a residual monthly income for the seller for as long as the buyer keeps consuming the product. Not only that, distributors are also paid commissions for products sold by their downlines several levels deep, depending on the compensation package of the company. This leverage provides the network-marketer with multiple sources of income.

In the world of internet-marketing, list-building is a definite necessity. You may have heard this term many times before that "the money is in the list". This is particularly true for the Internet-marketing niche, meaning marketers selling products pertaining to Internet Marketing. Because of the one-time profit nature of these products, internet-marketers depend on their list so that they can market other products over and over again. If you happen to be on the list of several of these marketers, you will realise that they can all be marketing the same product to you whenever something new is launched.

Many of them are moving towards creating paid membership sites for the benefits of recurring income.  But unless these membership sites can provide substantial value for the fees they charge, they will not be able to sustain their members for long.

In comparison, the wellness industry involves real, valuable products that the targetted people need. If they accept the value of the product which are beneficial to their health in a certain way, these consumers are more likely to continue buying them on a monthly basis. There is perceived value in this product and it ensures longevity.