Graphics is
another area in the online business that most people have
trouble with. Without any knowledge of how to manipulate
graphics, it would be difficult to perform any online marketing
effectively, if at all. This is particularly so in the digital
product world. If you have purchased any digital item online,
you would have realised that there is a graphic aspect to
almost any item available. Unlike offline selling with a
physical product, digital products depend on graphics to
give it a three-dimensional appeal. Most successful online
marketers use excellent graphics to give their digital
product that additional appeal.
It is
not necessary at all to learn special skills to
create great graphics in order to do well in online
marketing. But you will need to be able to do simple
graphics for your website, salespage, etc or at least be
able to manipulate exisiting ones to suit your own website
needs.
Most graphics
online are produced in the .psd format created by Photoshop.
This is not always so but knowing how to use
Photoshop gives you an added advantage as a webmaster.
Photoshop has a steep price attached to it with an even steeper
learning curve. Another software that is compatible with
Photoshop and FREE is The Gimp. However, like
Photoshop, it is also difficult to
master.
This video
tutorial series on mastering Gimp techniques is a good
source to get familiarized with
Gimp.